Advertising increases the likelihood that more consumers will know who you are when they are ready to buy. Consumers who buy from you almost always buy from a business that they knew about before their need occurred. The trick is finding the right medium for your business and budget. We think we can help.
How do you get your fair share of consumer spending? Being known before you are needed is one of the most powerful advantages your business can own. Research shows, for most business types, about 80% of consumers know of a good option at the time of need. Adversely, if you’re not a business that comes to mind, your odds of being considered for most categories is less than 1% for a consumer searching in directories or online.
Advertising has other important benefits: it helps defend your revenue from competitors. It encourages repeat business. And it can improve employee morale, which makes it easier to hire the best people.
So should you advertise? Absolutely.
93% of America, ages 12 and older, tune in to radio every week. In fact, more Americans spend their day with radio, than any other media outside the home. Plus, radio is the most affordable mass-market media available. Compared to the cost of reaching a similar sized audience with the same frequency, radio advertising costs a fraction of other mass media.
Radio advertising is unique: it reaches consumers when they have little else to distract them. In fact, the percentage of people who actively pay attention to the ads, is by far the highest of any mass media.
Radio’s impact is magnified by the emotional and motivating power of audio. Numerous studies show the connections made through audio messaging have more impact on consumers than either video or print. Because radio listening is extremely habitual, it reaches the same consumers with greater average frequency than any other media.